Tipocracia

kupferschrift:

 This is oh so true, same with me:

Typography: Typically, I found I could predict the strength of a portfolio based on how well the type was handled on the resume. Type choices, type size, type color (and I’m not talking red/yellow/blue here), and line-length all matter. There’s a dirty little professional secret when looking at student portfolios: we will judge you first by your typography. Why? Because it gives us an idea of how well you can sort information, lets us gauge your attention to detail (widows or orphans?), and helps us understand if you get how to use negative space in layouts. Can you leverage the tension of the edges of the page? Focus on your type. It’s the most important skill a designer can have, besides understanding and gauging the potential and appropriateness of ideas. 

  1. jkdodd reblogged this from kupferschrift
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  3. typegirl reblogged this from viafrank and added:
    So very true. Typography...teacher, Adrian Pulfer, used
  4. kupferschrift reblogged this from viafrank and added:
    true, same here:
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